...On 8 June 1913 the stadium was dedicated with the release of 10,000 pigeons. 60,000 people were in attendance...
Image is a visual answer to a state of mind at that point. Pigeons representing peace and the amount of them released at the opening show how exaggerated was this action at the moment.
Description of the project from
GE is the official sponsor of the Olympics. Throughout the years. there were 5 Olympics cancelled because of the World Wars. and we think this is most unfortunate. Th1S IS why. In the best Olympic spirit. we partnered
with GE to make the collection whole. By designing the posters for the missing Olympics. respecting the design language of their respective eras. And thus o offering an homage to excellence itself.
Posters used as an installation outside of GE Money Bank to celebrate the Olympic spirit.
Agency: Y&R Prague
CD: Pavel Fuksa, Eugen Suman
AD: Pavel Fuksa
CW: Eugen Suman
Illustrators: Pavel Fuksa (CZ), Marie Vesela (CZ), Nenad Cizl (SI), Evelin Bundur (RO), Yulia Yakushova (UA)